A great business website should....
A good website has great
content, is regularly updated, intuitive, easy to use, and, ideally, has a good
visitor-customer conversion rate. However, many businesses struggle to build
and maintain a successful website, because they lack the knowledge required.
The
following tips can help you make your website
work harder to win new customers, while maintaining your current client base.
Need a website for your business? It does
not matter what you business is, I will develop a fully customized website in 3
working days…..contact me
Paul: 0720078029
email: pmihango@gmail.com
Why you need a great website.
Your
website should sell to your ideal customer
I've heard that the most profitable swimming pool maintenance
company in America is not run by a ruthless, corporate company, but by an
unassuming guy who answered every conceivable question that his target
customers had about swimming pool maintenance on his website's FAQ page.
It's a great strategy and one that every business should deploy
for their website. Web visitors are primarily hunters. They hunt for
information, and if you don't give them what they need, they'll go elsewhere.
By putting yourself in your potential customers' shoes and
answering every question they could possibly have about your product or
service, you put them at ease, build up trust in your brand and set up yourself
as the expert in your field. That will help you win customers, and, I believe,
is more effective than the blatant BUY! BUY! BUY! tactics deployed on some
business websites. Nobody likes the hard sell, so why scare away your potential
customers by using such tactics?
Optimize
your website for search engines
The greatest website in the world is no good to anyone if it
can't be found.
Search Engine Optimization (SEO) is the process of optimizing
your website so that it comes up in search engine results for certain keywords.
The better optimized your website is, the higher up your search engine ranking
will be.
Here are some easy – and free – steps you can take to optimize
your website so that it shows up in search engine rankings for your targetcustomers.
Navigation
and usability matter – keep it simple
Bad navigation and information architecture (the way you
structure your content) can cost you in lost sales. So keep it simple and
intuitive – it works.
Online is great, but website visitors like
humans too
Ultimately, your customers are human, not virtual, so make sure
your contact details are clearly visible on every page of your website
Need a website for your business? It does not matter what
you business is, I will develop a fully customized website in 3 working days…..contact
me Paul: 0720078029 email: pmihango@gmail.com
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