What makes a great business website?

A great business website should....

A good website has great content, is regularly updated, intuitive, easy to use, and, ideally, has a good visitor-customer conversion rate. However, many businesses struggle to build and maintain a successful website, because they lack the knowledge required.

The following tips can help you make your website work harder to win new customers, while maintaining your current client base.

Need a website for your business? It does not matter what you business is, I will develop a fully customized website in 3 working days…..contact me 

Paul: 0720078029 

email: pmihango@gmail.com

 

Why you need a great website.

Your website should sell to your ideal customer

I've heard that the most profitable swimming pool maintenance company in America is not run by a ruthless, corporate company, but by an unassuming guy who answered every conceivable question that his target customers had about swimming pool maintenance on his website's FAQ page.

It's a great strategy and one that every business should deploy for their website. Web visitors are primarily hunters. They hunt for information, and if you don't give them what they need, they'll go elsewhere.

By putting yourself in your potential customers' shoes and answering every question they could possibly have about your product or service, you put them at ease, build up trust in your brand and set up yourself as the expert in your field. That will help you win customers, and, I believe, is more effective than the blatant BUY! BUY! BUY! tactics deployed on some business websites. Nobody likes the hard sell, so why scare away your potential customers by using such tactics?

Optimize your website for search engines

The greatest website in the world is no good to anyone if it can't be found.

Search Engine Optimization (SEO) is the process of optimizing your website so that it comes up in search engine results for certain keywords. The better optimized your website is, the higher up your search engine ranking will be.

Here are some easy – and free – steps you can take to optimize your website so that it shows up in search engine rankings for your targetcustomers.

Navigation and usability matter – keep it simple

Bad navigation and information architecture (the way you structure your content) can cost you in lost sales. So keep it simple and intuitive – it works.

Online is great, but website visitors like humans too

Ultimately, your customers are human, not virtual, so make sure your contact details are clearly visible on every page of your website

Need a website for your business? It does not matter what you business is, I will develop a fully customized website in 3 working days…..contact me Paul: 0720078029 email: pmihango@gmail.com

Why your business needs a website

Reasons Why Your Business Needs a Website

Before i tell you why you need a website for your business, let me say that i am a web designer and if these ten reasons will convince you to set up a website i will be there for you to offer the best

 1. Your Business is Open to the World 24/7, 365 Days a Year
Unlike your company's office that may be open from 8-5, Monday through Friday, your company 's website is open 24 hours a day, 365 days a year. There are many different time zones that may affect your business, which is why being on the web makes it time convenient for everyone.

2. It's Your Online Brochure / Catalog That Can Be Changed at Anytime
A website is easier, cheaper and quicker to update than print material. Its' capacities are almost limitless which allow you to provide users with more comprehensive information. This will save you money on printing and distribution costs as well.

3. Reach New Markets with a Global Audience
On the Internet, you aren't that local little business any more. You have the potential to be seen by millions across the globe. Did you ever think your company would have the possibility of doing business around the world? Well, now you can. Without a doubt, the Internet is the most cost effective way to trade nationally and internationally.

4. Improved Customer Service
By providing answers to questions on your website, sales and information requests can be processed automatically and immediately, whether someone is in the office or not. Online forms can be used to allow customers to request quotations or ask further information. Save costs by allowing users to download invoices, proposals and important documents.

5. Present a Professional Image
For a small business, a well-designed web site is a great way of instilling confidence and looking bigger than you actually are. In this day in age, customers assume that you already have a website. By now, your primary competitors probably already have a presence on the Internet. If they do, keep up with them and find ways to make yours better.

6. Sell Your Products
Why pay expensive rent, overhead, electric bills, and all the other costs that go along with owning a bricks-n-mortar business? Selling in cyberspace is much cheaper and a good way to supplement your offline business. Providing secure online ordering is very affordable for even the smallest businesses.

7. Promote Your Services

Lawyers, doctors, financial consultants, entertainers, realtors and all service oriented businesses should let customers know that they have a choice. Millions of users are referring to the web and are using company's websites to make major decisions when they need a specialized service.

8. Gather Information and Generate Valuable Leads

You can gather information about your customers and potential customers by using forms and surveys. Rather than going out and getting leads, let them come to you. This is a great tool for prospecting targeted customers looking to use your products and services.

9. Provides Instant Gratification
People are busy and don't like to wait for information. Give them what they want, when they want it. If your product is suitable, offer them free samples or trials to download. This includes pictures, brochures, software, videos, Power Point slides, music and more.

10. Great Recruiting Tool
Whether you are looking for talent or posting job opportunities with your company, your website is a great recruiting tool for building your business.

Contact Paul:0720078029      email:pmihango@gmail.com    fb: Gakungu Mihango 

Best Web Designer in Nairobi-Kenya

Website Designer and Developer

Web development in Kenya has in the recent past become a lucrative business. The demand for corporate, business or personal websites has been rising steadily. This can be attributed to the generation we are living, which is going online in almost every aspect of life. We are using online platforms to socialize, work, and hold meetings as well as buying services and products. The roll out of 3G mobile networks and the fibre optic cables has increased the speed of internet data transfer in most parts of Kenya hence the need to have a website for your business.

There are a number of web developers in Kenya. Majority of web design companies are based in Nairobi. One such company is IPage Limited. It is a well established web design and development private limited company. IPage has highly qualified web developers thus preferred by many companies and private business owners to design and develop websites for their businesses. Not only do they offer unique and high quality web designs in Kenya but also ensure that the clients have their need for a website met beyond their expectation.

They help in the web content development in cases where the client is not very sure or has little content for their website. The content developed by IPage designers also contributes to the SEO (Search Engine Optimization) of your website. Don’t mind if you don’t know what SEO means, I will have an article on the same on this blog soon.

 Content management system

IPage web designers are proficient in a number of web development platforms commonly known as content management systems. Such platforms enable the web developer to create the website layouts and later input the content within the layout. The most common web content management systems include Joomla, Wordpress, Drupal, Magento and many others. We shall focus on these systems at a later article. I intend to write about every one of them in details and show you the pros and cons of each.

A professional web developer should be conversant with as many content management systems as possible. This will give them extra ordinary prowess in the field of website design in that one can use any of the systems to meet the clients’ requirements. A good example is when a web designer is developing a website for posting publications; the best content management system to go for is wordpress, not only is it easy for the users to handle and upload articles for online publications of say the latest news but also has excellent themes for article publicizing.

A good CMS allows one to update the website even if they have little knowledge in web development.

If you are looking for a web designer in Kenya, then relax, you have just found me.

Do you want your website to be ranked on the first page of Google? I will do it for you

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Contact Paul: 0720078029 Email:pmihango@gmail.com  fb: Gakungu Mihang’o  t:@PGMihango

A website developer in Kenya

A website has become an essential part of any business in the world today. with the ever growing information and communication technology, more and more people are turning to the internet to source for business opportunities.
A website a means of reaching thousands if not millions of potential customers all over the world. As a web developer based in Nairobi Kenya, it is our duty to establish the kind of business one is in and what the website should do for them towards growing the business. Our vast experience of the web have given us the knowledge of how the web works and how to use it to add an income to any business.

Need a website that meets all your requirements? That is in line with your company/business branding? want it done in a day? Then this is the right person to contact @Paul Mihango on +254720078029